Business Leader, Sudhir Choudhrie

Sudhir Choudhrie: An inspiring Career Journey

Sudhir Choudhrie, a prominent London-based and Indian-born entrepreneur, is interested in hospitality, aviation, and healthcare. With over three decades of experience, Sudhir Choudhrie helps entrepreneurs to identify potential opportunities and develop growth plans. Sudhir also offers consulting services for global companies seeking to enter strategic partnerships.

Throughout his career, Choudhrie has built a strong reputation for facilitating business growth globally. He started his career in India, opening a shop that specialized in selling television exported from the UK. The business gained interest from government officials as Choudhrie expanded TV stations to other parts of the country. In 1975, Sudhir Choudhrie established Magnum International Trading Company to explore and expand export markets in India. The company allowed Choudhrie to share his expertise with business owners and expand his professional network.

In 1995, Sudhir Choudhrie partnered with Taj Hotels and Resorts, a venture that developed a portfolio of four renowned and successful local resorts. Later, Sudhir established a joint venture with Adidas AG to create Adidas Indian Trading, which introduced 180 stores in India. Adidas Indian Trading also introduced many manufacturing facilities in the country.

Choudhrie worked in Ebookers PLC as a non-executive director from 1999 to 2005. In 2003, he introduced the first budget airline in India, Air Deccan. With the help of Choudhrie, the airline expanded from one plane to 200 flights daily and seven million passengers annually within five years.

Choudhrie moved to London and became a British citizen in 2010. Currently, he serves as the vice chairman and key advisor of the Alpha Group, a London-based firm specializing in real estate. Choudhrie has helped the company to venture into other sectors, including hospitality, banking, aviation, technology, and healthcare. Through Alpha Group, Sudhir Choudhrie has improved the competence of pilots in the Middle East and the Philippines through training programs.