Business Leader, CEO

Don Manifold is a Graduate of Flinders University

Don Manifold is a magazine editor and screenwriter. He is the founding editor of Boss Magazine and was its publisher from 2004 to 2013. He has been a senior contributing editor at Wired Magazine, an executive producer for Pixar Animation Studios, and a General Manager of the World Trade Center at Silverstein Properties.

Don Manifold has written several books about media, culture, business leadership and storytelling, including “We Want You to Watch” (2007) with Terry Heaton; “Bye Bye Bricks”: The making of Microsoft’s Windows 95 (1995) with Ed Yeates. His latest book is How Brands Become Icons: The Principles of Cultural Branding (2013).

In Adelaide, South Australia, Don has been a volunteer firefighter for over 25 years and is a captain of one of the busiest brigades in the state. He is First Aid Officer for the Volunteer Fire Service and runs training programs for over 500 members. He teaches first aid and risk assessment courses to CEOs and board members throughout Australia. In 2010 he was awarded the prestigious National Medal for Bravery by the Australian Government for his role in rescuing trapped miners from underground mine fire.

Don Manifold is a graduate of Flinders University in Adelaide with a BCom (with Honours) degree in Communications, majoring in journalism, media studies & advertising. He has been a member of the South Australian Screen Advisory Council since its inception in 2007 and was chairperson of the Marketing Committee from 2006-2009.

He is a member of the Australian Writers Guild and has lectured at universities, advertising agencies and film studios throughout Australia. He was a National Board Member of the Australian Writer’s Guild 2001-2003, Australia’s peak writers body. He is a past board member of the South Australian Writers Centre.

He has been a guest speaker at conferences and seminars held by the American Film Institute in Los Angeles and the USC School of Cinematic Arts. He has spoken at Cannes Lions International Festival of Creativity and Adfest, Asia-Pacific Advertising Festival. He has also spoken at Google Zeitgeist, Australian Broadcasting Corporation (ABC) events and Advertising Week in New York City. He has written case studies for the prestigious London Business School in London, England. Refer to this page for additional information.